Today, I am excited to be sharing my latest project with you, born from a collaboration with two of my favorite florists: Abby Chapple and Abby Chick. “The Abbys,” as we call the dynamic duo in our studio, approached me with a powerful idea: What if we create a product to help retail florists enhance their offerings?

The three of us have long observed an absence of resources for designers seeking bespoke flower arrangement imagery and recipes for e-commerce. The true talent, taste, and originality of retail flower designers has not been reflected in the imagery available for their websites. Recognizing the significant resources – time, money, and energy – that would be required of each flower shop to rebrand and update their imagery, we also saw an opportunity. And Wellspring was born.

The intent of this project is to bring modern imagery and profitable recipes to the retail flower industry. Wellspring includes: 

–Over 25 unique floral designs, with corresponding recipe, product code, orientation, helpful hint, substitutions, occasions, and placements

–Images of each design, optimized for e-commerce websites and social media.

–High resolution images of each design, intended for print items such as customer-facing flyers and lookbooks

If you own a retail shop, or you want to add daily work to your event and design business, or even if you’ve just enjoyed the free Flowering Formula recipes we’ve been sending in our newsletters, click below to learn more. It’s not too late to update your website before Valentine’s Day!