Last October I created this truly inspired and amazing bouquet. It’s my baby, my love, my creation!!! This was to be the third and final bridal bouquet I would be designing for this family. I had been fortunate enough to design for each of the other sisters. I knew the bouquet had to be truly special. The week of the wedding I happened to be in New York. While touring the NYC flower market I found these tiny little succulents which I had been searching for. My bride had hoped to have succulents in her bouquet but my local wholesalers could not provide the smaller varieties. Finding these in NYC was a total miracle. The mini succulents were purchased and placed in my suitcase and lovingly brought home to my bride. When I started the process of designing this bouquet I suffered some type of creative block, probably because I truly wanted it to be more special than anything else I had ever created. I made the bouquet twice that day and it was indeed beautiful but it was missing something, some magic I had hoped to convey. I was disappointed in my work for the first time ever and I made a promise to myself that I would sleep on it and see how I felt in the morning. During the night around 2:am I woke knowing instantly the ingredient I needed to finish my art. I had tuber roses in the cooler and I knew they would most certainly send the bouquet from lovely to extraordinary, I knew intuitively that it would be a masterpiece.

Tonight I received a text from a wedding planner who knows my work by sight. She sent a picture of this very bouquet featured on the pages of a magazine. The text read “isn’t this yours Holly?” I have to say in that moment my knees buckled a little in excitement because I am always so honored and humbled when my work is featured. To see my art celebrated brings me such joy, but she went on to say that no credit had been given to me as the designer. This was a crushing bit of news, one that filled me with a certain sadness. I’m sure that there was an error or oversight on the magazines part, but it still caused a hurt that I can’t even really explain.

Unfortunately this is something that happens commonly to floral designers. I am not quite sure why or how this happens but I would really like to see this practice changed. I would love to see floral designers come together with a code or credit system that protects our art. We need to start honoring our florists. Imagine a wedding, a photo shoot, a table setting, an aisle, an altar without flowers. In almost every wedding that graces the pages of a magazine there are flowers. Flowers are the beauty, the color, the design, and the style of an event.  This is not a job or a game to me, this is my passion my love, my god given talent, and this is my art!! As I mentioned this was not just any bouquet, this was a bouquet that I poured my heart and soul into, one that I personally gathered ingredients for, and one that I lovingly made. The was a Holly bouquet, and the moment I created it I knew it was unique and special. On behalf of floral designers everywhere please do not publish our creations without clearly placing our names by the stems we have so lovingly bound together. No matter how small or insignificant photos of our designs may seem, I can assure you that hours of thought, design, and labor went into each creation. Please give us credit where credit is due.

This image was taken by photographer Kristen Gardner

  • Anne & Bill Holland Says: (10.27.2011 | 12:42)

    Well said, Holly. Anne’s been going back to some of our images on Pinterest and identifying the event designer and florist in each photo’s comment area, which is a start. Our new web site will have similar areas identifying “participating” florists. It’s a challenge for anyone with a web site or blog to ensure credit for the content and the photo are attached. And given the nature of our industry that’s just how things are. But awareness can help. Great post.

    • Holly Chapple Says: (10.27.2011 | 12:57)

      Bill, Thank you for your comments and support. That is an incredibly gracious and huge undertaking to go back through your posts, but the floral designers will certainly be delighted to have that credit. I would imagine it’s also helpful to the brides. If photographers as respected as you and Anne make this effort it could be the start of change.

  • Janie Says: (10.27.2011 | 12:44)

    Hi Holly, I’m so sorry this happened to you and I truly know how it made you feel. Artists who are so passionate about their work, really take these kind of things to heart..please don’t let the oversight steal your joy..you have so many more “lovely bouquets” to create! Have a beautiful day Holly…xoxo

  • Hillary Says: (10.27.2011 | 12:49)

    I completely understand and agree! This has happened to me as well– we all should come together on this so that we get the credit we deserve.
    That bouquet is beautiful, btw!

  • Christina B. Says: (10.27.2011 | 01:28)

    Well said, Holly. I appreciate your bringing this topic up. Sadly, I know exactly how this feels. This happens to stationery designers all the time as well. I can’t even tell you how many times we’ve seen our work in a magazine, on a blog, etc. and there was no credit given – especially when we know for a fact that our name was submitted in the list of vendors for a particular event.

    I do also agree with Janie – don’t let it steal your joy. It is a stunning bouquet, and you should always be proud of your art!

  • Trish Says: (10.27.2011 | 01:28)

    So sorry Holly. I know how you must have felt to have that much heart go into it! I have wondered about this for years. I constantly see images of beautiful flowers in magazines where the photographer is given credit for taking it but the florist isn’t given credit for doing the floral piece! It would be great to have some sort of a copyright just like photographers have so this can’t happen!

  • Alexandra Says: (10.27.2011 | 02:06)

    This very same thing happened to me yesterday. A wonderful photographer friend of mine and I collaborated on this beautiful wedding. Yesterday as I was reading the blog I noticed a picture and immediately fumed! There it was pictures of my work. The photographer credited and me… nowhere in sight. Even worse the blog ripped it off ANOTHER blog. This has to stop. I also did pour my heart and soul on that wedding. I traveled 2.5 hours with those flowers to get there and set them up in the blazing sun with zero time to spare.

    That bouquet is absolutely gorgeous. It is one heck of an inspiration to me…. and when we are in NYC you gotta spill the goods were you got those succulents!

  • Eliza Lewis Says: (10.27.2011 | 05:50)

    This bouquet is stunning! I’m so sorry that you didn’t receive credit for it. I love your blog and visit every day to see your beautiful designs. Cheers to your business and the future recognition you deserve!

  • Oliver Says: (10.27.2011 | 09:13)

    The fact that due credit was not given, surely a stab to your soul, add to that a loss of business that surely would have come your way! Thank you so very much for inspiring me each day!

  • Jeannine @ Small & Chic Home Says: (10.27.2011 | 11:51)

    That bouquet was what led me to your blog originally. I saw it on a wedding blog and loved it.

    I saw it in that magazine the other day and I admit that I was a little surprised that there wasn’t a teeny credit on the side of the photo, which seems pretty standard in magazines. But, I assumed the credit was made somewhere in the back pages.

    I’m so disappointed in them. They’re a young magazine and they should be aware of the best practices in publishing.

    • Holly Chapple Says: (10.28.2011 | 12:57)

      Well the bouquet did do it’s work if it brought me you!! Thanks for your support on this!! That bouquet was honestly a true expression of my passion and writing about this will hopefully prevent more instances like this in the future!!

  • brittanyflowers Says: (10.28.2011 | 02:40)

    Holly, I have to agree with you. I can’t tell you how many times one of our bouquets has turned up elsewhere, it’s one of the reasons that I don’t like to show our custom work. The photographer I worked with on this particular bouquet put his signature name on it, and he gave us permission to use it. Unfortunately a second signature ( like mine ) would make the photo look awful. It’s a big problem, but I think in some cases, it’s for the love of the work, and people don’t know who to credit the work to. I do bouquets all the time, but I don’t know who the photographer was when brides give me photo links to share on my blog. I guess I need to make more of an effort to find out who the photographer is and give credit. In reality, artists always sign their work~ I think as floral artists, maybe we should think about this idea as well.
    However, It is really disappointing that a magazine would publish your work without your permission. This is one of the reasons I love pinterest so much, because it links back to the original source. On the brighter side of the argument, if people are inspired by your work, then that is a good thing. BTW, I am truly inspired by your work, it is beautiful. I even have you on my pinterest, on my fantastic designers board. Thanks for bring up this subject for discussion, it’s an important issue.

  • Jessica Says: (10.28.2011 | 03:36)

    Hello.
    I just wanted to say that this post really touched me. I felt awful that you didn’t get credited for your amazing bouquet. One of my biggest pet peeves in life is when people do not credit others for their work. It has happened to me several times and it feels horrible. My dream is to own my own flower shop and I can’t wait to finish university so I can start. It has been a dream of mine since I was a little girl.
    My biggest fear about owning my own flower shop is not being credited for my work. I have notebooks full of business ideas and bouquet designs, but I am scared to share them with others and on my blog. What if someone takes credit for my ideas?
    I thank you for being brave enough to share your wonderful creations with others. I really enjoy reading your blog. Your blog is an inspiration for little blogs like mine and you are inspirational for people like me who dream of making their mark in the wedding industry.

    • Holly Chapple Says: (10.28.2011 | 12:26)

      Thank you and Brittany for your wonderful comments. I am happy to share my designs with anyone and it absolutely warms my heart when they inspire others. My only issue with this is when a huge publication or blog forgets the importance of a credit to the florists. Many floral designers across the country are trying to make a mark on this industry and raise the importance of great floral design. In order for this to happen we will need the support of our industry!!

  • Jessica Says: (10.28.2011 | 03:38)

    Hello.
    I just wanted to say that this post really touched me. I felt awful that you didn’t get credited for your amazing bouquet. One of my biggest pet peeves in life is when people do not credit others for their work. It has happened to me several times and it feels horrible. My dream is to own my own flower shop and I can’t wait to finish university so I can start. It has been a dream of mine since I was a little girl.
    My biggest fear about owning my own flower shop is not being credited for my work. I have notebooks full of business ideas and bouquet designs, but I am scared to share them with others and on my blog. What if someone takes credit for my ideas?
    I thank you for being brave enough to share your wonderful creations with others. I really enjoy reading your blog. Your blog is an inspiration for little blogs like mine and you are inspirational for people like me who dream of making their mark in the wedding industry.
    <3

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